DATENSCHUTZERKLÄRUNG
Last updated: July 24, 2026
This Privacy Policy describes how Noverali, operated by GFL DIGITAL LLC, collects, uses, discloses, retains, and protects personal information when you visit noverali.com, make a purchase, contact customer support, interact with advertisements, request a return, or otherwise use our services.
1. Data Controller
Store: Noverali
Website: https://noverali.com
Data controller: GFL DIGITAL LLC
Principal business address: 1401 Pennsylvania Ave, Suite 102, Wilmington, Delaware 19806, United States
Privacy contact: support@noverali.com
The address above is for legal and administrative purposes. It is not an automatically authorized product return address.
2. Information We Collect
Depending on how you interact with the website, we may collect the following categories of information.
Information you provide
- Full name.
- Billing and delivery address.
- Email address.
- Telephone number.
- Order and transaction details.
- Products, colors, lens options, or strengths selected.
- Account details, where customer accounts are available.
- Messages sent to customer support.
- Return, refund, dispute, and warranty information.
- Reviews, survey responses, or other voluntary submissions.
Payment information
Payments are processed by payment providers made available through Shopify.
We may receive limited transaction information, such as payment status, payment method type, billing country, fraud-screening results, and transaction identifiers. We do not directly store complete payment-card numbers.
Information collected automatically
When you use the website, we and our service providers may collect:
- Internet Protocol address.
- Browser and device type.
- Operating system.
- Language and approximate location.
- Pages viewed and links selected.
- Products viewed or added to the cart.
- Referring website or advertisement.
- Session duration and interaction data.
- Cookie and advertising identifiers.
- Checkout and purchase events.
- Diagnostic, security, and fraud-prevention information.
3. Sources of Personal Information
We may receive information:
- Directly from you.
- Through Shopify and our online store.
- From payment and fraud-prevention providers.
- From shipping carriers and fulfillment partners.
- From Google advertising and analytics services.
- From Meta/Facebook advertising services.
- From customer-service and email providers.
- From publicly available or lawful commercial sources.
- From your browser, device, or cookie preferences.
4. How We Use Information
We may use personal information to:
- Operate and maintain the website.
- Process payments and fulfill orders.
- Confirm, prepare, ship, track, and deliver purchases.
- Communicate about orders, delays, returns, or refunds.
- Respond to customer-support requests.
- Prevent fraud, abuse, unauthorized transactions, and security incidents.
- Maintain transaction, accounting, tax, and compliance records.
- Improve products, website usability, and customer experience.
- Measure website and advertising performance.
- Display or measure relevant advertising where permitted.
- Manage promotions, discounts, and abandoned checkouts.
- Request or display genuine customer feedback.
- Enforce our Terms of Service and protect legal rights.
- Comply with lawful requests and legal obligations.
5. Legal Grounds for Processing
Depending on the applicable law, we may process personal information based on:
- Performance of a contract, including processing and delivering an order.
- Steps requested before entering into a contract.
- Compliance with legal, accounting, tax, and regulatory obligations.
- Legitimate business interests, such as fraud prevention, security, service improvement, and customer support.
- Your consent, including where consent is required for non-essential cookies, marketing, or personalized advertising.
- Establishment, exercise, or defense of legal claims.
Where processing is based on consent, you may withdraw that consent without affecting processing that occurred before withdrawal.
6. How We Disclose Information
We may disclose information to providers that help operate the store, including:
Shopify
Shopify hosts the online store and may process customer, device, checkout, order, cookie, security, and transaction information.
Payment providers
Payment providers process transactions, payment authentication, chargebacks, refunds, and fraud-prevention checks.
Fulfillment and shipping providers
Suppliers, fulfillment centers, logistics providers, postal services, and carriers receive information necessary to prepare and deliver orders.
Google services may be used for website analytics, advertising measurement, campaign attribution, remarketing, audience management, and fraud or security functions.
Meta and Facebook
Meta technologies may be used for advertising measurement, campaign attribution, remarketing, audience management, and personalized advertising where permitted.
Operational providers
We may use providers for email delivery, customer support, website functionality, security, analytics, bookkeeping, tax, legal, and compliance services.
Authorities and legal recipients
Information may be disclosed where reasonably necessary to comply with law, respond to lawful requests, protect customers, prevent fraud, enforce agreements, or defend legal claims.
Business transactions
Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, subject to applicable law.
We do not sell customer names, payment details, or contact information to unrelated companies in exchange for money.
Certain advertising activities involving cookies or identifiers may nevertheless be legally classified as “sharing,” “targeted advertising,” or a “sale” under some privacy laws. Eligible users may opt out as explained below.
7. Cookies and Similar Technologies
We use cookies, pixels, tags, software development tools, local storage, and similar technologies to:
- Keep the website and checkout functioning.
- Remember preferences and cart contents.
- Protect accounts and prevent fraud.
- Understand website performance.
- Measure advertising campaigns.
- Provide or limit personalized advertising.
Further information is available in our Cookie Policy.
Where required, non-essential technologies will be used based on the choices made through the cookie or privacy preference interface.
8. Advertising Choices
Depending on your region, you may be able to:
- Reject non-essential advertising cookies.
- Adjust cookie preferences.
- Opt out of data sharing for targeted advertising.
- Enable a recognized Global Privacy Control signal.
- Change advertising preferences directly with Google or Meta.
- Contact us at support@noverali.com.
Opting out of targeted advertising does not necessarily eliminate all advertisements. You may continue to receive non-personalized or contextual advertising.
9. International Data Transfers
Noverali serves customers internationally. Information may therefore be processed in the United States and in other countries where Shopify, payment providers, logistics partners, Google, Meta, or other service providers operate.
Privacy and data-protection laws may differ between countries.
Where required, we or our providers may use contractual safeguards or other legally recognized transfer mechanisms.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including:
- Completing orders and providing support.
- Managing refunds, returns, disputes, and chargebacks.
- Complying with tax, accounting, and legal obligations.
- Preventing fraud and maintaining security.
- Establishing or defending legal claims.
Retention periods may vary depending on the type of record, legal requirements, and the existence of a dispute.
Information may be deleted, anonymized, or securely isolated when it is no longer required.
11. Your Privacy Rights
Depending on your country, state, or region, you may have the right to:
- Request access to personal information.
- Request correction of inaccurate information.
- Request deletion of eligible information.
- Receive a portable copy of certain information.
- Object to or restrict certain processing.
- Withdraw consent.
- Opt out of targeted advertising, sale, or sharing.
- Request information about categories of recipients.
- Appeal certain privacy decisions.
- Submit a complaint to an appropriate privacy authority.
- Exercise rights without unlawful discrimination.
These rights are not absolute. Certain information may need to be retained for legal compliance, fraud prevention, transaction records, disputes, or other permitted purposes.
12. Submitting a Privacy Request
Send privacy requests to:
Please include:
- Your full name.
- The email address associated with your order or account.
- The country or region where you live.
- A clear description of your request.
We may request reasonable information to confirm your identity and protect customer data. Verification information will be used only for processing the request and related security purposes.
Authorized representatives may submit requests where permitted by law, subject to appropriate proof of authorization.
13. Children and Minors
The website is not directed to children under 16.
We do not knowingly collect personal information directly from children under 16 for behavioral advertising or knowingly sell or share their personal information.
Purchases must be made by an adult or with the authorization and supervision of a parent or legal guardian.
A parent or guardian who believes that a child submitted personal information may contact support@noverali.com.
14. Marketing Communications
Where available, you may subscribe to promotional emails.
You may unsubscribe by selecting the unsubscribe link in a marketing email or contacting support@noverali.com.
We may still send non-promotional communications necessary to complete an order, deliver security notices, or respond to a customer-service request.
15. Security
We and our service providers use reasonable administrative, organizational, and technical measures designed to protect personal information.
No online service or transmission method can guarantee absolute security. Customers should protect their devices, passwords, and account information and should notify us of suspected unauthorized activity.
16. Third-Party Websites
Links to external services are governed by the privacy policies of those third parties.
We are not responsible for the independent privacy practices of websites or services that we do not control.
17. Policy Changes
We may update this Privacy Policy to reflect operational, technological, legal, or regulatory changes.
The latest version will be published on noverali.com with its revision date.
18. Contact
GFL DIGITAL LLC, operating as Noverali
1401 Pennsylvania Ave, Suite 102
Wilmington, Delaware 19806
United States
Email: support@noverali.com
Website: https://noverali.com